The United States’ announcement of a 50% tariff on Brazilian products signals a major shift in the dynamics of international trade. Instead of negotiations supported by formal agreements and multilateral institutions, more immediate and unilateral positions are gaining ground.
This kind of movement also highlights the growing challenges faced by multilateralism itself. Organizations such as the WTO and the UN, created to promote balance in international relations, have been struggling to act with the speed and authority needed in times of trade tension. The result is a less predictable environment, demanding greater attention from globally active businesses.
Meanwhile, China follows a quieter but equally delicate path. Frequent restrictions on Brazilian meatpackers due to avian flu, imposed without prior notice or public debate, reveal how strategic silence can also pose a risk to exporters.
In this context, companies involved in international trade need more than just strategic planning. They need geopolitical insight, long-term vision and alternative trade routes. Brazil is already advancing agreements with other countries that may open new commercial fronts. Diversifying is not only a form of protection, but also a way to reinforce more balanced trade practices rooted in multilateral cooperation.
Lecex understands this new global landscape and is ready to help your business navigate it with intelligence and security. In times of political tension and multilateral crisis, information and strategy are your most valuable assets.
Talk to our experts and discover how to turn uncertainty into opportunity.